Who we are

About Us

H.S.S. Confectionery Foodstuff Sdn. Bhd. along with Sinar Bakery & Biscuit Supply Sdn. Bhd. started in 2003, the bakery facilities are located in Muar, baking large, consistent quantities of premium graded cakes and cookies to manufacturer and exporters registered with the Companies of Commision of Malaysia.

Who we are

About Us

H.S.S. Confectionery Foodstuff Sdn. Bhd. along with Sinar Bakery & Biscuit Supply Sdn. Bhd. started in 2003, the bakery facilities are located in Muar, baking large, consistent quantities of premium graded cakes and cookies to manufacturer and exporters registered with the Companies of Commision of Malaysia.

about_us_2

Who we are

Healthy, Quality & Safety

With products named “SINAR” in Malay which carries the meaning of “Sun” in
English, representing an innershine, vitality, and hope throughout the product
range. Bringing healthy, quality and safety in the food products. As our Company
adheres to the “Pursuit of Excellence with Food Safety” in mind along with
traditional recipes passed down from generation.

Building healthier and innovative food products, our quality promise is about the
highest degree of attention to quality and safety. Ensuring the stringent standards
are met for our customer’s health and requirements from governing laws. We are
committed to providing the best, focusing on baking with natural ingredients for
wholesome products with wellness.

about_us_2
Who we are

Healthy, Quality & Safety

With products named “SINAR” in Malay which carries the meaning of “Sun” in English, representing an innershine, vitality, and hope throughout the product range. Bringing healthy, quality and safety in the food products. As our Company adheres to the “Pursuit of Excellence with Food Safety” in mind along with traditional recipes passed down from generation.

Building healthier and innovative food products, our quality promise is about the highest degree of attention to quality and safety. Ensuring the stringent standards are met for our customer’s health and requirements from governing laws. We are committed to providing the best, focusing on baking with natural ingredients for wholesome products with wellness.

Our products are available across major hypermarkets, in addition to exporting to partnering Southeast Asian countries and regions such as Singapore, Indonesia, Australia, Hong Kong, Brunei, and China. In addition, we curtail orders as the perfect corporate gifts or for special occasions shining our way into unforgettable moments that our products bring.

Leading the way with “Premium Quality and Competitive Pricing”, is the business philosophy we stand by. As we welcome everyone toknow more and partner with us in creating a wonderful experience together!

about_3

Our strategy

Following Our Heart
& Consciences

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We revolve our business on the principles that we value dearly. Having the standards that we developed from a vision of
following our heart and consciences. A core commitment in all that we do for our customers. Performing to the highest standards of effectiveness and quality control for great products. Products that you can trust on and also take delight in.

OUR MISSION

Nourishing taste, goodness
with a promise of food safety

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We believe in nutrition and the goodness that it brings into products that are amazingly healthy and safe without harming people. As the relationship between our customers, stakeholder to global partners are built on integrity, making
all that we do more fulfilling, inspiring and downright.

our mission
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